Privacy Policy for Not a Diet (notadiet.life)

Effective Date: December 12, 2025

This Privacy Policy explains how Not a Diet ("we," "us," or "our") collects, uses, discloses, and protects your personal information when you visit our website at https://notadiet.life (the "Website"). The Website serves as a landing page, blog, and provides tools such as calculators related to nutritional programs. We do not sell products directly through the Website but may promote our services.

We are committed to protecting your privacy and complying with applicable data protection laws, including but not limited to:

• The General Data Protection Regulation (GDPR) for users in the European Union (including Italy).
• The Lei Geral de Proteção de Dados (LGPD) for users in Brazil.
• The Personal Information Protection and Electronic Documents Act (PIPEDA) for users in Canada.
• Other relevant laws based on your location.

By using the Website, you consent to the practices described in this Privacy Policy. If you do not agree, please do not use the Website.

1. Information We Collect

We collect the following types of information:

a. Personal Information You Provide

• Through our contact form: First name, last name, email address, and phone number.
• We store this information to respond to your inquiries, provide information about our nutritional programs, or for future marketing purposes (with your consent where required).

b. Automatically Collected Information

• Device and browser information: IP address, browser type, operating system, and device identifiers.
• Usage data: Pages visited, time spent on the site, referral sources, and interactions with tools (e.g., calculators).
• This is collected via cookies and similar technologies (see our Cookie Policy for details).

We use Google Analytics to collect and analyze this data. Google Analytics may collect information such as your IP address and browsing behavior. For more on Google's practices, see Google's Privacy Policy at https://policies.google.com/privacy.

We do not currently collect sensitive personal information (e.g., health data) unless voluntarily provided in the contact form, in which case it will be treated with heightened care.

2. How We Use Your Information

We use your information for the following purposes:

• To respond to your contact form submissions and provide requested information.
• To improve the Website, analyze usage trends, and enhance our services (e.g., via Google Analytics).
• For marketing: We may send promotional emails about our nutritional programs or services, but only with your consent (e.g., opt-in). In the future, we may use your data for targeted advertising on social media platforms.
• To comply with legal obligations, prevent fraud, and enforce our Terms of Use.

Under GDPR and LGPD, our lawful bases for processing include:

• Consent (e.g., for marketing).
• Legitimate interests (e.g., site analytics and improvements).
• Contractual necessity (e.g., responding to inquiries).

3. Sharing Your Information

We do not sell your personal information. We may share it with:

• Service providers: Such as Google (for Analytics) or email service providers, under strict confidentiality agreements.
• Legal authorities: If required by law, subpoena, or to protect our rights.
• In a business transfer: If we merge, acquire, or sell assets, your data may be transferred with appropriate safeguards.

For international transfers (e.g., to Google servers in the US), we rely on Standard Contractual Clauses or other approved mechanisms under GDPR and LGPD.

4. Data Security

We implement reasonable security measures to protect your data from unauthorized access, loss, or alteration, including encryption where appropriate. However, no system is 100% secure, and we cannot guarantee absolute security.

5. Data Retention

We retain personal information from the contact form for as long as necessary to fulfill the purposes outlined (e.g., up to 2 years for marketing, or longer if required by law). Automatically collected data is retained for up to 26 months in Google Analytics.

6. Your Rights

Depending on your location, you may have rights such as:

• Access: Request a copy of your data.
• Rectification: Correct inaccurate data.
• Erasure: Request deletion (subject to legal exceptions).
• Objection/Restriction: Object to processing or restrict it.
• Portability: Receive your data in a transferable format.
• Withdraw Consent: For marketing or cookies.
• Complaint: File with supervisory authorities (e.g., Italian Garante, Brazilian ANPD, Canadian OPC).

To exercise these rights, contact us at privacy@notadiet.life. We will respond within 30 days (or as required by law).

For California residents (under CCPA, if applicable via Canadian overlap or otherwise): We do not sell data, but you have rights to know, delete, and opt-out.

7. Children's Privacy

The Website is not directed at children under 13 (or 16 in some jurisdictions). We do not knowingly collect data from children. If we learn we have, we will delete it.

8. Third-Party Links

The Website may link to external sites (e.g., social media). We are not responsible for their privacy practices.

9. Changes to This Policy

We may update this Policy. Changes will be posted here with a new effective date. Continued use constitutes acceptance.

10. Contact Us

For questions, contact: Not a Diet Email: info@notadiet.life